Privacy Policy
Last updated 20 August 2026
This site is run by Bulls, Bears and Backtests. This page explains, in plain English, what happens to information when you visit — what is collected, why, and what you can do about it.
The short version: we don't sell anything, we don't run a mailing list, and we don't ask you to create an account. The only information we hold is what's needed to see which videos and tools people find useful, and to answer you if you write to us.
Who is responsible
The site owner is responsible for the information described here. To exercise any of the rights below, or to ask anything at all about this page, write to hello@bullsbearsandbacktests.com.
The contact form
When you send a message, we receive your name, email address, chosen subject and message. It is emailed to us and stored on our server so that nothing gets lost if the email fails. We use it only to reply to you. It is never sold, shared or added to any marketing list.
Ask us to delete your message and we will, usually the same day.
The newsletter
If you sign up to hear about new tools, we store your email address and nothing else. You have to confirm by clicking a link in an email first, so nobody can add you without your knowledge.
We use it only to tell you when a new indicator or strategy goes up. Every email has an unsubscribe link at the bottom, and unsubscribing deletes your address rather than just flagging it. We do not share the list with anyone.
Our own analytics
We count page views on our own server so we can see which videos and tools are worth making more of. This records the page you viewed, roughly how long you stayed, whether you were on a phone or a computer, and which site sent you here — for example YouTube or Google.
It does not use cookies and does not follow you across days. Visitors are counted using a scrambled code made from your IP address and browser that changes every twenty-four hours and cannot be turned back into anything identifying you.
Google Analytics
We also use Google Analytics, which does set cookies and does collect more than we do, including approximate location and device details. Google acts as a separate data controller for that information. You can read Google's privacy policy, and you can opt out entirely with Google's browser add-on.
Downloads
When you download an indicator or strategy we record that a download happened, so we know which tools people actually use. We do not record who you are. Repeated clicks from the same browser within an hour count once.
Embedded YouTube videos
Videos play through YouTube's own player. Nothing loads from YouTube until you press play — but once you do, YouTube may set cookies and collect data under its own policy, exactly as if you had visited YouTube directly.
Advertising
We may show advertising supplied by Google AdSense. If and when we do, Google and its partners use cookies to serve ads based on your previous visits to this and other websites. Google's use of advertising cookies lets it and its partners serve ads to you based on your visits here and elsewhere on the internet.
You can opt out of personalised advertising at Google's Ads Settings, or opt out of third-party vendors' cookies at aboutads.info.
What we never do
- Sell or rent your information to anyone
- Add you to a mailing list without you asking
- Ask for financial details — we never take payment on this site
- Track you across other websites ourselves
How long things are kept
- Contact messages: until you ask us to delete them, or we no longer need them
- Newsletter addresses: until you unsubscribe, then deleted immediately
- Analytics and download counts: about 13 months, then deleted automatically
Your rights
If you're in the UK or EU, you have the right to ask what we hold about you, to have it corrected or deleted, and to object to how it's used. Email us and we'll deal with it. You also have the right to complain to your national data protection authority.
Changes
If this page changes materially, the date at the top changes with it.